Services

Six disciplines. One read on the customer.

Media is where we go deepest. Data, commerce, search, and measurement are how that work compounds - each one feeding the others, so decisions get sharper over time instead of resetting every quarter.

  1. 01MediaAudiences, activation, strategy & performance
  2. 02DataStorage, transformation, migration, modeling
  3. 03E-commerceStorefront, marketplace, and retail-media growth
  4. 04AEO / GEOBeing the answer in AI search
  5. 05SEOOrganic demand, captured on purpose
  6. 06Measurement & attributionTying spend to outcomes
01

Media

Our core competency.

We’ve planned, bought, and optimized media at scale. That experience is the foundation of Holdwater: audiences built on real signal, activated where your customers actually are, and judged on business outcomes - not impressions.

Custom audiences
Proprietary audiences built from Holdwater’s own data assets, and custom segments built from your first-party data - CRM, transactions, site behavior. Modeled, enriched, and refreshed so you’re reaching people with real intent, not a lookalike of a lookalike. About Holdwater data & audiences
Activation
Getting those audiences into market across programmatic, CTV, social, search, retail media, and out-of-home - with clean onboarding, consistent targeting, and the plumbing handled.
Strategy & performance
Channel mix, budget allocation, flighting, and ongoing optimization. We set the plan against the outcome you care about and keep moving money toward what’s working.
02

Data

Good decisions need a foundation that holds. We design and build the data layer underneath your marketing and commercial work - so customer, campaign, and sales data live in one place and mean the same thing to everyone.

  • Storage & warehousing
  • Transformation & modeling
  • Migration
  • Pipelines & integration
  • Identity & customer data
  • Governance & privacy
03

E-commerce

Where demand turns into revenue. We help brands and retailers grow on their own storefronts and on marketplaces - merchandising, product content, retail media, and conversion - using the same customer read that drives the media plan.

04

AEO / GEO

More and more people ask ChatGPT, Gemini, Perplexity, or Google’s AI Overviews instead of clicking through ten blue links. Answer Engine Optimization and Generative Engine Optimization are about making sure your brand shows up - accurately and favorably - when those systems answer questions in your category.

We audit how AI tools describe you today, find where you’re missing or misrepresented, and fix the content, structure, and sources those models rely on.

05

SEO

Search is still where intent shows itself most clearly. Technical health, content strategy, and site architecture - prioritized by what the data says will move revenue, not by a generic checklist.

06

Measurement & attribution

The thread that ties everything together. We connect media, commerce, and search activity to the outcomes that matter - sales, customers, margin - so you know what’s working and why.

  • Multi-touch attribution
  • Media mix modeling
  • Incrementality testing
  • Reporting that leads to a decision

Runs on Holdwater

Every service runs on the same loop.

Our services run on the Holdwater platform - so what we learn in media sharpens the data model, the commerce plan, and the next measurement read.

See how the platform works

Not sure where to start?

Tell us the outcome you’re chasing. We’ll tell you which disciplines move it - and which don’t.

Request a briefing